SNOW WHITE is unique powder colour! It helps to enhance the white of your icing or fondant and helps too neutralize the yellow colour in the butter added to icing. Snow White also lowers the shade of a colour if you added to much. Simply a must have in your colour kit! - Lilly's colours are concentrated water soluble and approved food colouring powder. Colour your icing, plastic icing, candy floss, ice cream. Lilly colours are simply beautiful and easy to use.